Consumers Psychographic Intention and Purchasing Behavior: A Marketing Framework for Local Tourism Products

Marketing is an effective tool in promoting and enhancing the image of any tourism destination. If properly planned implemented, it will provide very good profit investment. Using descriptive-correlational research, this study explored determining if there a significant relationship between consumers' psychographic intention purchasing behavior, targeted domestic international tourists traveling to Guiuan, Eastern Samar local products. A convenience sampling method was utilized determine number respondents. There total 332 participated study. Frequency counts, percentages, weighted mean, Pearson’s correlation used analysis results. From findings, revealed that consumers are after quality products service delivery. They particular price value can give amount they paid for. Information about must be available online for easy access information. Accordingly, recommended government work with other agencies assisting how owners enhance their delivery service. Maintaining culture hospitality highly create positive image. Consumers’ data gathered reference future decision-making from buying patterns behavioral purchase. The marketing framework support different product manufacturers developing strategies marketability customer loyalty.